The markets are in a trillion: an example of the first — eSports

so the last time began to explore the most promising and at the same time — complex, both technical and economic point of view, the sphere. One of them is eSports.

eloplay.com have already considered: for example, Golos'e. But today, try to look not through the prism of his own methodology, 4K, and more — through the understanding of the concept and its interpretation in the framework of General trends.

So, cybersport is not just exciting games with big prize pools, and a whole movement of fans, lovers and just those present, only some viewers are over 300 000 000 people.



You need to understand that e-sports entertainment — a concept that is necessary to understand: fans devote to watching the streaming hundreds of hours, and that's not the time you can ignore.

So, on the one hand we have a growing society that carries this sphere, on the other — the monopolization by large budgets and necessary expenses. And here in the arena there is a project Eloplay, which not only solves the question of the relationship of quality and quantity, but also makes it technologically advanced — using smart contracts.



I must say that the publications on the project is not enough:

    the
  1. Article on vc.ru with the telling title "Eloplay – a venue for duels and tournaments for popular eSports games"
  2. the
  3. Also has a the material on playua "Eloplay.com — spravzhniy carport you have in the home"
  4. the
  5. the Spire to the description in the stele — "arena Eloplay" or "the Path to a successful eSports future"
  6. the
  7. of Course worklog pathetic, but still a fair statement, "the Blockchain conquers the industry of eSports"
  8. the
  9. And others (see more detail on ico.eloplay.com)

But this is the General description. I would like to examine more closely the main thing — the essence of the technology.

Positioning on the main reads as follows: "Eloplay creates a cryptocurrency for e-sports. More ico.eloplay.com"; I don't think that this message captures the essence of the platform. At least http://gamecoin.global/ makes about the same with the message: "All games in the world. One currency. GameCoin. Choose a GMC".

This is a private message that is aimed at the gaming audience, since the players know little about the blockchain and smart contracts — we decided to make a General message for them to show the essence of what we offer. But of course for the blockchain and technical audiences main message remains the same — smart-tournaments as they are the core of the system

In particular, if you look official videos, or better yet, read White paper, you can select far more interesting things.

First, players can participate in tournaments on the principles of equality: it doesn't matter whether the team is professional, if she has some experience and even more so with the right amount of money. The main thing — the desire to play and win. For me this is very important because this approach provides not just formal equality but substantive equality (the actual). Besides — opens the door of opportunity for beginners: of course, this does not negate the status of the Champions and professionals, but heavily blurs the lines of entry and possibilities.

Actually, the lies of social decentralized ecosystem, when the players themselves provide the necessary budget (prize money), which have the proportions to be distributed between the winners.

As noted in the WP project, the blockchain will involve more than just the creation of p2p tournaments: "the use of blockchain technology and smart contracts opens new opportunities for the development of eSports platform. After the introduction of the smart contracts for tournaments and advertising on the platform, the planned implementation of this technology stack in a new module (it may take more than 24 months). the Introduction of smart contracts primarily relate to Analytics, statistics and analysis of game players 'preferences, as well as rudderow, system of scouting talent, system of contracts of players and transfers between teams, systems, predict the winners, and module match bets on".
Again — this approach develops the idea of decentralization and elevates it to a new level, because today, the blockchain is most often used, or to Finance (stock exchanges, exchange offices, etc.), or for some things purely likovskij, while the potential of it sewn up with huge: from working with health data (soon to be in the blog description of the projects) before changing the state of the registers, as it already has in Georgia and Ukraine.

In particular, the token Eloplay can be used in the following ways:

    the
  1. tokens are a reward in created tournaments
  2. the
  3. Purchase and sale inside the platform
  4. the
  5. To be banal, but we must trade on exchanges

To clarify the potential of technology — a few words about smart tournaments, the scheme of which looks like the following:



That is a matter of trust and it is in fact the creation is given to outsourcing of the technology that originally was designed for those systems where a mediator is needed only in order to prove the enforceability of the action after achievement of any significant event: in this case, victory.

The most interesting for me personally — sponsored smart tournaments. They work like this:



Why the most interesting? Yes, because many people think that the blockchain "kills all intermediaries." In fact, he does exactly that, but with unnecessary middlemen who bring no significant benefit, for example, for most cases, this definition fits to credit institutions and especially banks.

As you can see on the example of smart sponsorship, without exaggeration, tournaments — it is possible to apply the scheme bitrad.io bitwalking and similar projects when the money is going straight into the pocket of the user, and the e-sports: more than that — I see that this is the future, because it is not just honest, but in many cases, more efficient. Calculation of leads, conversion, CTR, etc in this case will be much more close to reality: this is a qualitative leap, which has made Internet advertising relative to conventional advertising (TV, banners, offline, etc.) as automation parameters made it possible to bring a new level of knowledge of the target audience, its behavior and other parameters, important for not the most beloved habré profession marketers.

Of course, eSports are developing other projects: the same Gamlin. I'll try to review them, and yet — the questions below and comments under them. To the third part!

PS by the Way while the team is relatively young and open, I recommend to contact with them, because they know a lot as it turned out, about the industry.
Article based on information from habrahabr.ru

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